About Kirti Saini
Performance Marketer in Jaipur

I’m Kirti Saini, a freelance performance marketer and media buyer based in Jaipur, India. I help D2C brands, eCommerce businesses, and growth-focused startups build paid ad systems that turn ad spend into measurable, profitable revenue.

Results I have delivered:

6.4x

Google Ads ROAS

1M+

Pinterest Reach (5 days)

2800+

Organic Traffic Growth (90d)

4 Yrs

Experience

Who I Am And What I Actually Do

I am a certified performance marketer and media buyer specialising in Meta Ads (Facebook and Instagram), Google Ads, and D2C eCommerce growth systems. My work is based in Jaipur, Rajasthan, but I work with brands across India, from early-stage Shopify stores to established D2C labels looking to scale their ad spend profitably.

I do not believe in running campaigns in isolation. Every account I touch is built with one goal: connecting your ad spend directly to revenue. That means setting up conversion tracking correctly before any campaign goes live, building audiences intentionally, testing creatives with a framework, not randomly, and making budget decisions based on real ROAS data, not gut feel.

Most businesses I work with have already spent money on ads that did not work. The problem is rarely the platform. It is usually tracking gaps, wrong audience structure, or campaigns optimising for the wrong objective. That is where I come in.

What I Do

My Approach to Performance Marketing

I use a three-phase approach that I apply consistently across every client account, regardless of platform or budget size:

Phase: 01

Foundation (Tracking + Funnel Audit)

Before running a single ad, I audit your conversion tracking setup — GA4, Google Tag Manager, Meta Pixel, and Conversions API. If the data going into the platform is wrong, the algorithm optimises for the wrong outcome. I fix this first. Then I audit your landing pages and checkout flow for conversion rate gaps, because the best ad in the world cannot fix a broken funnel.

Phase: 02

Campaign Architecture

I build campaigns with full-funnel logic — cold audience prospecting, warm audience engagement, and retargeting layers working together. For Meta Ads, this means structured ad sets by audience temperature, creative testing by variable (not random), and CBO allocation based on real performance data. For Google Ads, this means tight keyword-to-ad-group match, negative keyword management, and bidding strategies that reflect your actual margin — not just volume.

Phase: 03

Optimisation + Scaling

Once campaigns have data, I optimise weekly — pausing underperformers, scaling winners, refreshing creatives before frequency fatigue sets in, and adjusting bids based on ROAS trends by time of day, device, and audience segment. Scaling follows a clear rule: budget increases only when CPA is stable and ROAS is above target. No guesswork, no sudden 3x budget jumps.

Why Work With a Freelance Performance
Marketer Instead of an Agency?

When you hire an agency, your account is managed by a junior executive following a template. When you hire me, you work directly with the person who built the strategy, writes the ad copy, reads the data, and makes the optimisation calls — every week.

This means faster communication, faster changes, and direct accountability. If something is not working, you hear from me immediately — not in a monthly report three weeks later. And because I specialise in performance marketing rather than offering every service possible, I have depth where it matters most for growth-stage brands: paid ads, tracking, and conversion optimisation.

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Background & Credentials

I hold a BCA in Computer Programming from the University of Rajasthan (2018–2020), which gave me a foundation in data structures and web development that directly feeds into how I approach technical SEO and analytics. I completed certified digital marketing training at JSDM (2021–2022), and since then have built 4+ years of hands-on experience managing paid campaigns across Meta and Google for brands in D2C, healthcare, education, music, and eCommerce.

Certifications I hold:

Google Ads Search Certification
AI-Powered Performance Ads Certification
PPC Fundamentals: SEMrush Academy (Joel Bondorowsky)
Advanced Analytics & Tracking: GA4 and GTM
Employee of the Year Recognition: AI Geek (iSEO)
BCA Champ 2020: S.S. Jain Subodh P.G. College

I have worked as a Senior SEO Specialist at a Jaipur SEO company (October 2022 – June 2025), leading a team of five across keyword research, blog optimisation, schema markup, and paid advertising. Currently working as an On-Page SEO and Google Ads Specialist at Digital Jaipur (August 2025 – present), while building my independent client base as a freelance performance marketer.

Tools & Platforms I Work With Daily Take from Home Page

Who I Work With Best

D2C and Shopify brands spending ₹30,000–₹5,00,000+ per month on ads who need ROAS accountability, not just traffic numbers
eCommerce businesses that have tried running ads themselves or through an agency and are not seeing profitable returns
Growth-stage startups in India that need a structured performance system, not random ad experiments, before scaling budget
Brands that have tracking gaps (wrong data in GA4, Pixel misfires

I do not take on every client. Before working together, I do a free 30-minute strategy call to review your current setup and confirm that performance marketing is the right growth lever for your business right now. If it is not, I will tell you that directly.

Let's Talk About Your Growth

If you are a D2C brand, Shopify store, or eCommerce business looking for a performance marketer in Jaipur, or anywhere in India, who can build a real paid ads system around your revenue goals, I would like to hear about your business.

Book a free 30-minute strategy call. No pitch. No generic proposal. Just a real conversation about your current setup, what is working, what is not, and what the biggest lever for growth actually is.